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Brand
Guidelines

Color Palette Messaging Imagery, Typography and Iconography ↗

Brand Guidelines
Table of Contents

  1. 01 Company Logo Logo setup, application, and placement
  2. 02 Brand Typography Primary font and font hierarchy
  3. 03 Brand Colors Main colors and accent colors
  4. 04 Buttons & CTAs Primary, secondary, and tertiary styles
  5. 05 Brand Type Sample Type and CTAs on light and dark backgrounds
  6. 06 Moodboard Reference visuals and brand atmosphere
  7. 07 Photography Photo style, subjects, and what to avoid
  8. 08 Sample Socials Social and ad style references

Brand Typography

Digital safe: Inter · weights Light through Black

Inter Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Inter Normal

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Inter Semi-Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Inter Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Inter Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Inter Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Brand Palette: Main Colors

Our main color palette defines the core visual identity of our brand, ensuring consistency across all platforms and materials. These primary colors are carefully chosen to reflect our brand’s personality, values, and tone. Each color serves a specific purpose, from establishing trust and professionalism to adding energy and vibrancy.

By using our main color palette consistently, we create a recognizable and cohesive brand presence. These colors should be applied strategically across digital and print materials, ensuring high contrast for readability and accessibility. Whether used in backgrounds, typography, or design elements, our core colors help shape the visual impact of our brand.

Emerald Green
Primary Color 01
Color Codes CMYK: C91% M0% Y30% K27%
RGB: R16 G185 B129
Web: #10b981
80%60%40%20%
Deep Forest
Primary Color 02
Color Codes CMYK: C100% M0% Y34% K76%
RGB: R0 G62 B41
Web: #003e29
80%60%40%20%

Main/Primary Colors

Emerald Green Color Code: #10b981
Deep Forest Color Code: #003e29

Accent/Secondary Colors

Teal Mint Color Code: #00c9a7
Mint Glow Color Code: #7cffcb
Forest Teal Color Code: #136c5e
#847C84 Color Code: #847c84
#867886 Color Code: #867886
#788894 Color Code: #788894
#BCB4BC Color Code: #bcb4bc

Brand Accent Colors

Our accent color palette adds depth and flexibility to our brand’s visual identity, complementing our main colors while providing contrast and emphasis. These colors are used strategically to highlight key elements, create visual interest, and guide attention in both digital and print applications.

Accent colors should be applied thoughtfully—whether for call-to-action buttons, infographics, icons, or subtle design elements—to enhance readability and engagement without overpowering the primary palette. When used consistently, they help reinforce our brand’s personality while maintaining a balanced and polished aesthetic.

Button Styles

Primary, secondary, and tertiary buttons form a clear action hierarchy. Use the primary style for the main conversion, secondary for supporting actions, and tertiary for quiet links that should not compete with the primary CTA.

Keep button chrome consistent with Brand DNA—background, text, border, radius, and weight—so CTAs feel on-brand across web, ads, and product surfaces.

Primary

Main conversion button

Primary CTA
  • Background: #10b981
  • Text: #ffffff
  • Border: 0px #10b981
  • Radius: 8px
  • Weight: 600
  • Font: Inter

Secondary

Supporting actions

Secondary CTA
  • Background: transparent
  • Text: #10b981
  • Border: 2px #10b981
  • Radius: 8px
  • Weight: 600
  • Font: Inter

Tertiary

Quiet / text-link style CTAs

Tertiary CTA
  • Background: transparent
  • Text: #94a3b8
  • Border: 0px transparent
  • Radius: 4px
  • Weight: 500
  • Font: Inter

Brand Type Sample

On light

For for marketing leaders, growth teams, and forward-thinking agencies

The World’s Most Complete GEO Platform

The only complete AI Brand Operating System that turns prompt intelligence into prioritized action and native execution for enterprise marketing leaders and…

that closes the loop by turning prompt intelligence into prioritized action and native execution

Primary CTA Secondary CTA Tertiary CTA
Inter · Headline Inter · Body #10b981 · Accent

On dark

The only complete AI Brand Operating System

at a time when organic search traffic is rapidly shifting to conversational AI engines like Claude, ChatGPT, Gemini, and Perplexity

The only complete AI Brand Operating System that turns prompt intelligence into prioritized action and native execution for enterprise marketing leaders and…

that closes the loop by turning prompt intelligence into prioritized action and native execution

Primary CTA Secondary CTA Tertiary CTA
Inter · Headline Inter · Body #10b981 · Accent

Visual direction

Moodboard

Reference imagery that sets the tone, lighting, composition, and atmosphere for the brand.

Photo system

Photography

Our brand photography reflects confidence, clarity, and forward momentum. Photography should evoke an enterprise-grade, visionary tone—never hype-driven or overly stylized. Visuals should feel modern and intelligent, integrating the “bridge” metaphor through clean lines, arcs, or gradients that suggest connection and transition—from legacy systems to innovation. Subtle AI circuitry and glowing gradient arcs can be layered to reinforce the idea of smart transformation and technological flow. When appropriate, “Powered by TimeBridge™” badges may be incorporated to visually unify partner and Programmers.io marketing materials, signaling trust, innovation, and the power of seamless integration.

Channel examples

Sample Socials

Approved social and ad style samples that show how the brand should look in feed, stories, and paid placements.