1 worksheet completed
Marketing
100% of responses
Early signal — more team responses improve confidence.
Team Beliefs
What people should believe
These core beliefs capture what your team wants people to think, feel, and know about your brand.
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Belief 1
It will help them achieve their goals.
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Belief 2
It will help them with knowing what their next move needs to be.
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Belief 3
It will make their life simpler.
Team signal
Early signals from your team’s input. More responses will increase confidence and reveal stronger patterns.
Brand words
Top words your team uses to describe the brand.
How they decide
What matters most when your team thinks about the customer's decision.
Where to grow
Areas your team sees as opportunities.
Business outcomes
What success looks like to your team.
Personality
How your team describes your brand, on a scale from one trait to another.
0 = left trait · 50 = balanced · 100 = right trait
Formal Conversational
Established Disruptive
Expert authority Helpful guide
Accessible Premium
Conservative Bold
Emotional Rational
Simple Technical
Brand strength
How strongly your team feels about key aspects of your brand.
- People understand what we do. 59 Moderate
- Our differentiation is clear. 60 Moderate
- Our brand is trusted. 59 Moderate
- Our message is consistent. 59 Moderate
Key insights
What stands out from your team’s input.
- Strongest signal: our differentiation is clear.
Your team is aligned on what you do and what makes you different.
- Focus opportunity: build brand awareness and understanding and develop partnerships or distribution.
These are the top areas your team sees for future impact.
- Early signal: based on 1 worksheet from Marketing.
Add more perspectives to increase confidence and uncover new insights.
How your brand is being framed
A synthesized view of brand language, customer language, strategic themes, and recommended messaging.
Who we are
Team languageWords the team used for what you do, the problem, and the promise.
agencyclientseverythinghelpmakenexttoolsachieveactionallclearcombinesdisconnectedeasygenerategoalsgrowthimmediateinsteadintegratingisolatedit'sitemsknowinglifemarketingmaterialsmoveneedsoutcomesplatformproblemproductsrequiredretentionrunsilossimplersinglesolve
Customers
Customer languageLanguage around audience, why they choose you, and misunderstandings.
marketingagenciesallalongsidecapabilitiesclientscollaborativeconfusioncontainscumbersomediscovergeogeogrowhands-onhelpinitiallylookingmuchofferesotherplatformprobablysometeamsthenthinktootooltoolsunifiedusewantwork